Chipotle Mexican Grill, which is a leading American chain of last casual restaurants in the United States, Canada, United Kingdom, France and Germany hold great expertise in making burritos and tacos sealed all of its locations across the country on one Monday last February in order to run a food safety training program. This move at Chipotle’s restaurants gave a lot of inconvenience to its esteemed customers. In order to make it up to them, the company opted for a mobile marketing solution from Vibes to provide consumers free burritos through a SMS campaign that managed to reach 5.3 million Americans.
With this initiative, all affected customers could text the word “raincheck” to 888-222 before 6 p.m. This mobile marketing campaign allowed it to see a 67% redemption rate. On the other hand, as per the Forrester report, only 45% of entrepreneurs use SMS into their marketing efforts. The main reason behind this percentage is that many people think that mobile device represents a single channel among marketers, but the reality is that smartphone contains numerous channels such as email, social media as well as messaging.
Explore Important Areas Of Focus For Successful Mobile Marketing:
Optimize Emails For Mobile
Most of the emails are opened on either a tablet or on a mobile phone. If you are marketing through email, you should make sure that the content is mobile-friendly. This means reducing image file sizes and resizing images so that they can be easily seen on a mobile screen. In addition, there is a need to be concise in your content as well as design and there should be a usage of a single column template.
Develop Mobile Apps
Every operating system has significant differences and all run on different programming languages and thus, provide different functionalities as well as have different levels of customization. If you are looking forward to build a mobile marketing app then it is important for you to make it suitable for all different platforms. With the help of several development tools, you are at a higher chance to develop a mobile application for every different platform. You have the chance to build apps as well as other marketing materials that will work in a different way on different operating systems, but there is no exaggeration in saying that this methodology can be very costly and can offer inconsistent user experience. Hence, the best option is to customize your mobile marketing to different approaches that work the same irrespective of the platform.
Opt For A Mobile-Friendly Website
Have a mobile-friendly version of your site because this way mobile-browsing web visitor will remain on your site and the user can navigate your site easily from his or her mobile phone. This increase your chance of looking a better business partner. So, make your mobile site clutter-free and there are some tools, which can streamline the process.
Mobile marketing is gaining huge momentum and with these above-mentioned ways, you as a marketer can surely succeed at mobile marketing.