| Best For |
All-around business use, especially for Zoho users. |
Customer-facing surveys, quizzes, and lead generation. |
Small businesses needing powerful, all-in-one forms. |
Database management, project tracking, and building custom internal apps. |
| Interface Style |
Traditional, drag-and-drop form builder. |
Conversational, one-question-at-a-time. |
Traditional, but with a massive template library. |
A spreadsheet/database hybrid with a form “view.” |
| Key Differentiator |
Seamless integration with the entire Zoho ecosystem. |
The beautiful, engaging user experience that leads to higher completion rates. |
A great number of advanced features (payments, e-sigs) available on its free plan. |
It's a powerful database first, form tool second—data is instantly organized and viewable in multiple ways. |
| Free Plan |
Very Generous. Good limits on forms, submissions, and users. |
Very Limited. Primarily a trial, with a low cap on monthly responses. |
Very Generous. Most features included, with a generous cap on submissions. |
Generous. Good features, but limits on the number of “records” (entries). |