Scripted answers are useless. Ask these questions to test their actual industry knowledge.
1. 'How do you adjust tone for GCs versus Sub-contractors?'
Why: The pain points are different. GCs care about risk; subs care about cash flow.
2. 'What is your protocol for technical fact-checking?'
Why: Confusing 'cement' with 'concrete' destroys your credibility instantly.
3. 'Have you managed crisis communications for a site accident?'
Why: You need a team that can handle bad news, not just the good stuff.
4. 'How do you interview our SMEs without wasting their time?'
Why: Your engineers are billing high rates; they can't spend hours teaching writers.
5. 'Show me content that directly influenced a tender win.'
Why: You need ROI, not just vanity metrics like 'likes.'
6. 'Do you carry liability insurance for on-site video crews?'
Why: An uninsured camera operator on a job site is a lawsuit waiting to happen.
7. 'How do you track the long sales cycle of a construction project?'
Why: Attribution is difficult in this industry; they need a solid plan for it.
8. 'What project management tools do you use?'
Why: Email chains are where approvals get lost.
9. 'Who owns the raw source files for our videos?'
Why: You paid for it; you should own the footage, not just the final edit.
10. 'How do you stay updated on changing building codes?'
Why: Outdated advice is a liability risk for your firm.
