Don't just ask about their rates. Grill them on their taste levels.
1. 'Can you walk me through a campaign where you translated a visual concept into text?'
Why: Tests their ability to capture abstract artistic ideas in words.
2. 'How do you handle copyright and attribution for artwork shared on social media?'
Why: Vital for legal safety. They must know the difference between fair use and infringement.
3. 'What is your approach to distinct voice development for different art movements?'
Why: A surrealist brand cannot sound like a minimalist architecture firm.
4. 'Do you have experience marketing to high-net-worth collectors versus casual art enthusiasts?'
Why: The language and platforms differ drastically between these two audiences.
5. 'How do you measure engagement for intangible metrics like 'brand prestige'?'
Why: Art marketing is often about brand equity, not just immediate clicks.
6. 'Have you worked with content marketing companies that specialize in heritage or luxury sectors before?'
Why: Experience in adjacent luxury fields is often a good proxy for arts competence.
7. 'How do you adapt content for international art fairs like Art Basel vs. local exhibitions?'
Why: Global context matters.
8. 'What is your strategy for video content? Do you have in-house videographers?'
Why: Visuals are the lifeblood of this industry; outsourcing can dilute quality.
9. 'How do you handle crisis communication if an art piece creates controversy?'
Why: Art is subjective and can trigger backlash; they need a PR safety net.
10. 'Can you show me a portfolio where you improved an artist's personal brand significantly?'
Why: Proof of concept is better than a promise.