Don't let them dazzle you with a polished slide deck. Grill them.
1. 'How do you shift tone between the awareness phase and the decision phase?'
Why: A dreamer needs inspiration; a buyer needs facts. Mixing them up is fatal.
2. 'Show me a campaign where you turned a boring technical feature into a consumer benefit.'
Why: Digital marketing companies often get stuck in the weeds; you need someone who sees the flower.
3. 'What is your North Star metric: traffic, leads, or actual walk-ins?'
Why: Likes are vanity. Sales are sanity.
4. 'How does your team keep up with privacy laws without killing personalization?'
Why: The legal landscape is a minefield.
5. 'Do you have petrolheads on the team, or just generalist copywriters?'
Why: Enthusiasts can smell a fake from a mile away.
6. 'How do you bridge the gap between video engagement and written depth?'
Why: To ensure you’re not connecting with firms that often forget that video captures attention, but text often closes the deal.
7. 'What is the protocol when a campaign faces public backlash?'
Why: You need a fire extinguisher, not just matches.
8. 'How do you innovate without just copying the market leader?'
Why: Imitation is the sincerest form of being ignored.
9. 'Explain your strategy for vernacular content in Austrian (replace the region) cities.'
Why: Experts here speak many languages; your brand should too.
10. 'How do you leverage AI without sounding like a robot?'
Why: Efficiency is good. Soul is better.
