Picking the right questions can help you avoid any sudden surprises. We have shortlisted some digital marketing companies with expertise in HR app marketing here for you, but your choice of questions should be more customized and technical, based on what your project requires.
Let’s have a look!
1. 'Do you know the difference between a user and a buyer?'
Why: In HR, the person buying the software rarely uses it. The agency needs to target both.
2. 'Show me a time you failed.'
Why: If they say they haven't, they are lying. You want to know how they fix mistakes.
3. 'How do you handle 'mandatory' users?'
Why: Employees are often forced to use HR apps. Marketing to a captive audience requires finesse, not aggression.
4. 'What’s your attribution model for a 6-month sales cycle?'
Why: Last-click attribution is useless here. You need to know how they track long-term nurturing.
5. 'Are you using SKAdNetwork?'
Why: Privacy is huge. If they don't know this term, run.
6. 'How do you vet influencers?'
Why: One bad influencer can ruin your professional reputation.
7. 'Have you marketed to payroll managers specifically?'
Why: It’s a specific niche. General HR experience might not cut it.
8. 'What’s your crisis plan?'
Why: If a campaign offends someone (and in HR, it might), you need a cleanup crew ready.
9. 'How do you test creatives without looking unprofessional?'
Why: Clickbait works for games, not for enterprise software.
10. 'Do you understand basic employment law?'
Why: Marketing claims can create legal liability. They need to know the boundaries.
