Don't ask them if they are 'creative.' Ask them if they are careful. Your questions segregate the general digital marketing companies from the best mobile app marketing companies in India for the legal industry.
Here is how you grill them:
1. 'How do you filter low-quality leads to save my sales team time?'
Why: You pay for leads. Make sure they aren't garbage.
2. 'Show me a campaign where you had to pivot because of a regulatory change.'
Why: The law changes. Can they keep up?
3. 'What is your strategy for reducing Cost Per Install (CPI) in a high-competition niche?'
Why: Legal keywords are the most expensive in the world. Efficiency is key.
4. 'Do you use any specific AI agent platforms for initial client intake?'
Why: Automation is the only way to scale 24/7 responsiveness.
5. 'How do you approach accessibility for users with visual impairments?'
Why: If they don't know WCAG, they are ignoring a huge user base.
6. 'What are the specific marketing plan components you'd cut if we slashed the budget by 20%?'
Why: This reveals their priorities.
7. 'Have you ever marketed a class-action lawsuit app?'
Why: This requires a viral approach, totally different from corporate law.
8. 'How do you track attribution without violating client privilege?'
Why: Crucial for ethics.
9. 'What is your protocol for negative PR?'
Why: Expect the best, plan for the worst.
10. 'Can we own the ad account?'
Why: Never let an agency hold your data hostage.
A quick note on that fifth question: WCAG (Web Content Accessibility Guidelines) isn't just a 'nice to have.' In the legal sector, accessibility is a rights issue. If your marketing content isn't accessible to everyone, including those with disabilities, you are failing the very premise of the law.